Today as I was surfing the interweb, I discovered that the Superflex video “Flooded McDonald’s” is going to be featured in an exhibit at the Des Moines Art Center February 1 – April 28, 2013. I honestly can’t even remember where I first saw this video (at a museum or gallery or possibly an art fair?), but it left a lasting impression.
Superflex is a trio of Danish artists. In 2009 they meticulously created a life-size replica of the interior of a McDonald’s restaurant and then filmed it slowly being filled with water. Watching McDonald’s being gradually submerged underwater is a strangely meditative experience. Is it a statement on the our fast food consumerist culture? Is it a statement on globalization and multinational corporate greed? Is it a statement on the ultimate power of nature over the man-made? Or is it merely a restaurant being flooded? I’ll leave that up to the viewer.
“Flooded McDonald’s” recently made the #16 spot on Artinfo.com’s “100 Most Iconic Artworks of the Last 5 Years.” Below is a three-plus minute excerpt from the twenty minute video. If you happen to be in Des Moines, Iowa this spring, maybe you can stop by the Des Moines Art Center and watch it in its entirety.